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VIAMAG joins the green and ecological wave
The green trend is stronger than ever in Quebec, and will be even stronger in 2023.
Indeed, Quebecers are very attached to environmental values, and many ecological and eco-responsible initiatives have been implemented in the province, both at the municipal level and in the private sector, particularly in the real estate field.
For example, here are a few programs and organizations that have already been in place for a few years:
- ''Montreal Vert'': a City of Montreal's program that aims to promote biodiversity, green spaces and sustainable solutions for a greener future
- ''Éco-quartier'' program: a program launched by the City of Montreal to promote sustainability in urban planning and housing
- Écohabitation organization: an organization promoting the construction of sustainable homes using green building techniques that reduce greenhouse gas emissions
- R-2000 Sustainable Building Standard: a certification system for new buildings that focuses on energy efficiency, indoor air quality and sustainability.
Many government programs have also been implemented to help individuals renovate their homes in an ecological way or to acquire a property that meets the ecological standards in force, such as ''Éconologis'' or ''Rénovert''.
We also see that even real estate agencies have gotten into it! And on the real estate brokerage side, the first banner to have officialized its green side is Via Capitale, who has been collaborating with the Écohabitation organization for almost 10 years now in order to offer the ''Éco-Courtier'' training and certification to its real estate brokers. The training includes technical aspects related to ecological construction as well as eco-responsible aspects, in particular the real estate broker's traveling impact, or his paper consumption.
Speaking of paper, we see that the demand for recycled paper represents approximately 40 to 50% of the total demand for paper in Quebec. Moreover, at VIAMAG, we are seeing triple-digit growth in orders related to recycled paper!
Recycling is a real tradition in the Canadian paper industry. In addition to preserving the resource, recycling paper and cardboard allows a significant net energy gain, as well as reducing the pressure on the Quebec forest. Today's paper and cardboard are made, for more than 65%, from wood shavings and scraps from Quebec sawmills.
Did you know that there are more than 150 paper collectors in Quebec?
In addition, as of May 2023, Montrealers who want to receive the famous Publisac will have to apply for it themselves, the goal being to drastically reduce the materials destined for landfill and recycling. In addition, the Publisac will be distributed in a paper bag, rather than a plastic bag. Canada Post will also stop distributing them.
Some municipalities that prioritize ecological commitment, such as St-Adèle or certain neighborhoods in Montreal such as Le Plateau or Mile-End, strongly encourage real estate brokers and real estate agencies to communicate in a clean way, and in particular on recycled paper for direct mail campaigns.
Sellers, meanwhile, are increasingly requiring their real estate broker to communicate with recycled paper when it comes to list their property for sale on the market.
The green trend is therefore definitely well anchored in Quebec, and will tend to intensify again this year, as recent news shows.
Circular economy is important to VIAMAG: know that we only work with local suppliers, in particular Rolland Enviro, in order to keep a local circuit as much as possible, and to respect the eco-responsible and environmental values that are important to us. Paper made in Quebec, recycled in Quebec, and distributed in Quebec!
Don't wait any longer and go green now by ordering our VIAMAG products made from recycled paper and in particular our direct mail postcards with the integrated 100% Recycled Logo! Gain access to even more prospects by clearly showing your ecological side. Proudly display your local and eco-responsible positioning by ordering your 100% Recycled and Quebec green marketing products now on Viamag.ca!
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Sources:
City of Montreal
https://www.recyc-quebec.gouv.qc.ca/sites/default/files/documents/Fiche-info-papier-carton.pdf
https://www.journaldemontreal.com/2022/04/11/vers-une-limitation-du-publisac-a-montreal
https://www.ecohabitation.com/
17 Feb 2023
VIAMAG joins the green and ecological wave
The green trend is stronger than ever in Quebec, and will be even stronger in 2023.
Indeed, Quebecers are very attached to environmental values, and many ecological and eco-responsible initiatives have been implemented in the province, both at the municipal level and in the private sector, particularly in the real estate field.
For example, here are a few programs and organizations that have already been in place for a few years:
- ''Montreal Vert'': a City of Montreal's program that aims to promote biodiversity, green spaces and sustainable solutions for a greener future
- ''Éco-quartier'' program: a program launched by the City of Montreal to promote sustainability in urban planning and housing
- Écohabitation organization: an organization promoting the construction of sustainable homes using green building techniques that reduce greenhouse gas emissions
- R-2000 Sustainable Building Standard: a certification system for new buildings that focuses on energy efficiency, indoor air quality and sustainability.
Many government programs have also been implemented to help individuals renovate their homes in an ecological way or to acquire a property that meets the ecological standards in force, such as ''Éconologis'' or ''Rénovert''.
We also see that even real estate agencies have gotten into it! And on the real estate brokerage side, the first banner to have officialized its green side is Via Capitale, who has been collaborating with the Écohabitation organization for almost 10 years now in order to offer the ''Éco-Courtier'' training and certification to its real estate brokers. The training includes technical aspects related to ecological construction as well as eco-responsible aspects, in particular the real estate broker's traveling impact, or his paper consumption.
Speaking of paper, we see that the demand for recycled paper represents approximately 40 to 50% of the total demand for paper in Quebec. Moreover, at VIAMAG, we are seeing triple-digit growth in orders related to recycled paper!
Recycling is a real tradition in the Canadian paper industry. In addition to preserving the resource, recycling paper and cardboard allows a significant net energy gain, as well as reducing the pressure on the Quebec forest. Today's paper and cardboard are made, for more than 65%, from wood shavings and scraps from Quebec sawmills.
Did you know that there are more than 150 paper collectors in Quebec?
In addition, as of May 2023, Montrealers who want to receive the famous Publisac will have to apply for it themselves, the goal being to drastically reduce the materials destined for landfill and recycling. In addition, the Publisac will be distributed in a paper bag, rather than a plastic bag. Canada Post will also stop distributing them.
Some municipalities that prioritize ecological commitment, such as St-Adèle or certain neighborhoods in Montreal such as Le Plateau or Mile-End, strongly encourage real estate brokers and real estate agencies to communicate in a clean way, and in particular on recycled paper for direct mail campaigns.
Sellers, meanwhile, are increasingly requiring their real estate broker to communicate with recycled paper when it comes to list their property for sale on the market.
The green trend is therefore definitely well anchored in Quebec, and will tend to intensify again this year, as recent news shows.
Circular economy is important to VIAMAG: know that we only work with local suppliers, in particular Rolland Enviro, in order to keep a local circuit as much as possible, and to respect the eco-responsible and environmental values that are important to us. Paper made in Quebec, recycled in Quebec, and distributed in Quebec!
Don't wait any longer and go green now by ordering our VIAMAG products made from recycled paper and in particular our direct mail postcards with the integrated 100% Recycled Logo! Gain access to even more prospects by clearly showing your ecological side. Proudly display your local and eco-responsible positioning by ordering your 100% Recycled and Quebec green marketing products now on Viamag.ca!
Follow us on Facebook
Sources:
City of Montreal
https://www.recyc-quebec.gouv.qc.ca/sites/default/files/documents/Fiche-info-papier-carton.pdf
https://www.journaldemontreal.com/2022/04/11/vers-une-limitation-du-publisac-a-montreal
https://www.ecohabitation.com/
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