Home > Blog > Bleed: A key element in printing Bleed: A key element in printing
29 Feb 2024

Bleed: A key element in printing

In printing, the concept of bleed represents an essential technical notion, especially for real estate brokers who aim to showcase their properties with professional quality. But what is bleeding, and why is it so crucial in your communication materials?

What is bleed?

Bleed refers to an extra margin added around your document before printing. This excess area, generally 1/8 of an inch (or 0.125 inch per side), is intended to be trimmed off after printing. The purpose? To ensure that your image or background colour extends right to the edges of your finished document, without leaving any undesirable white borders.

For example, for a “Direct Mail with Addresses” product of size 8.5 x 11 inches, your file should have a size of 8.75 x 11.25 inches.

The importance of bleed

For real estate brokers, the visual impact of communication materials is paramount. Whether it's for brochures or business cards, a well-finished document, where the image extends perfectly to the edge, is more aesthetically pleasing and conveys a more professional image.

The presence of bleed allows for, during printing:

  • Visual perfection: Bleed prevents white margins after cutting, enabling an impeccable finish for your documents.

  • Cutting precision: In the printing process, slight variations can occur. Bleed ensures that these variations do not affect the aesthetics of your documents.

  • Design flexibility: With bleed, you can incorporate design elements that extend to the edges of your materials, without fear of them being truncated.

Practical application

When importing your designs onto different platforms, ensure to include bleed by the specifications. This not only guarantees the quality of the print but also that your message is printed without alteration.

For example, on Canva, you can add bleed to a file by going to: File > Show Settings > Click on Show Bleed.

It is also possible to add this setting to tools from the Adobe suite.

By wisely integrating bleed into your designs, you give yourself the best chance of having the printing carried out as you wish, thereby showcasing real estate properties effectively. It's a technical detail that makes all the difference in the perception of your brand and image in the real estate market.

Apply bleed to ViaMag.

Now there is no reason to go wrong with the bleed.

Follow us on our social media :

Share

Newsletter

The 5 best Instagram practices for the real estate sector
03 Apr 2024
The 5 best Instagram practices for the real estate sector
Here are our five recommendations on Instagram to transform the communication of real estate brokers.
The real estate direct mail strategy month after month finally unveiled!
18 Aug 2023
The real estate direct mail strategy month after month finally unveiled!
Using direct mail as a real estate broker is good, but having a direct mail strategy is even better!
How to make yourself known as a real estate broker? Your checklist
26 May 2023
How to make yourself known as a real estate broker? Your checklist
Your VIAMAG checklist that will help you make yourself known as a real estate broker
Your Checklist - Sold Properties
18 Apr 2023
Your Checklist - Sold Properties
Your VIAMAG checklist that will help you promote your sold properties
Your Checklist - Properties for Sale
05 Apr 2023
Your Checklist - Properties for Sale
Your VIAMAG checklist that will help you launching new properties on the market
Direct mail - How to stand out from the competition?
02 Mar 2023
Direct mail - How to stand out from the competition?
As a real estate broker, you know how important direct mail is, and you already use it to communicate with your clients and prospects. The “standard” cardboard is indeed a product that has proven i...
VIAMAG joins the green and ecological wave
17 Feb 2023
VIAMAG joins the green and ecological wave
The green trend is stronger than ever in Quebec, and will be even stronger in 2023
VIAMAG for real estate brokers
04 Feb 2023
VIAMAG for real estate brokers
VIAMAG by IMMO SQUARE, a Franco-Canadian technology start-up now present on 3 continents, has been revolutionizing the world of real estate since 2014.
Virtual Decoration – New PIXIS Service Offer
27 Jan 2023
Virtual Decoration – New PIXIS Service Offer
Did you know that properties with high quality photos are 44% more likely to be sold at listed price or above?
New Printing Press !
19 Jan 2023
New Printing Press !
To start this new year, we present to you in exclusivity our brand new printing press, located in downtown Montreal!
The 1Clic Community
12 Jan 2023
The 1Clic Community
Today, we want to zoom in with you on one of the key features of the 1CLIC.IMMO solution: the 1Clic Community.
New Notepads & Promotion for your New year's resolutions
06 Jan 2023
New Notepads & Promotion for your New year's resolutions
Finally, we've moved on to 2023! The beginning of the year is the perfect time to adopt the famous new year’s resolutions. In addition, this is the key moment when we update our things to do and wh...
All about 1CLIC.IMMO features
27 Dec 2022
All about 1CLIC.IMMO features
We are not teaching you anything when we tell you that having a website is a must for a real estate broker these days!
Synergy of a good digital strategy:  the two essential pillars Website & Social Media
12 Dec 2022
Synergy of a good digital strategy: the two essential pillars Website &...
As a real estate broker, you know how important it is to have a website, and we have explained all the advantages to you in another article. Just as you are aware of the importance of having a pres...
Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid
05 Dec 2022
Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid
Now that you know the ''musts'' in terms of social media, newsletters & blog articles, we give you some tips to follow to better perform in your digital content strategies, as well as the main pitf...
Digital Content Strategies #2 – Newsletters & Blog articles
23 Nov 2022
Digital Content Strategies #2 – Newsletters & Blog articles
We covered in a previous article the digital content strategies to follow to communicate well on your social media as a real estate broker. But, as you know, it is very important to vary your commu...
Digital Content Strategies #1 – Communicating on Social Media
17 Nov 2022
Digital Content Strategies #1 – Communicating on Social Media
As you know, your presence on social media in the real estate field is crucial for your professional activity. Increase your visibility now thanks to our digital content strategies specifically des...
Your Christmas marketing
15 Nov 2022
Your Christmas marketing
The holiday season is approaching and it is also an opportunity for real estate brokers to focus on their marketing strategy during this very special time!
Direct mail, the perfect tool for lead generation !
31 May 2022
Direct mail, the perfect tool for lead generation !
We don’t have to prove it anymore, using direct mail has a lot of benefits. It’s the perfect tool in terms of lead acquisition, and real estate brokers should use it, especially in a market where t...
How To – Real Estate & Social Media
16 May 2022
How To – Real Estate & Social Media
As a real estate broker or real estate agency, you probably already acknowledge that social media is more than essential in regards to your marketing. Indeed, social media contribute to increase yo...
Why having a real estate broker website is a must in 2022 ?
13 May 2022
Why having a real estate broker website is a must in 2022 ?
In 2022, as a real estate broker, you already know that it is an absolute must to have your own website. Indeed, don’t make the mistake to not have one !
Why is video important on social media
07 Jul 2021
Why is video important on social media
As a real estate broker or a real estate agency, you probably dream of the most efficient marketing possible : tools that are able to guarantee reliable results in order to reach your potential cli...
Why choosing direct mail ?
03 May 2021
Why choosing direct mail ?
As a real estate broker, you receive tons of information on new technologies every day, and they are indeed more and more relevant for your business. But what we want to draw your attention on toda...
Direct mail with VIAMAG, how does it work ?
03 May 2021
Direct mail with VIAMAG, how does it work ?
Are your ready to create your first advertisement campaign with PUBLI/MAX ? Our objective is to provide you with efficient and ready-to-use direct mail tools that will help you achieve your goals i...
Tuto: Add a list of contacts
07 Nov 2018
Tuto: Add a list of contacts
If you need to create a contact list but do not know how to do it, here is a tutorial!
Welcome to Viamag
17 May 2017
Welcome to Viamag
Privacy Policy.
Decline
Accept
With your consent, we and our partners use cookies or similar technologies to store, access and process personal data such as your visits to this website, IP addresses and cookie identifiers. You can revoke your consent at any time.
Together with our partners, we process the following data:
Precise geolocation data and identification through device analysis, audience data and product development, Store and/or access to information on a terminal.
More information: Privacy Policy.