Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid

• Plan an editorial calendar so that you can better plan your publications on your social media
• Create impactful visuals: thanks to the Canva tool, for example, because it is easy to use and offers many templates
• Rely on the notoriety of your banner, but not too much either (make sure to keep your specificity as a broker)
• Be regular in your communications: the algorithms prefer, and in addition, you contribute to creating a habit
• Prioritize quality over quantity (better 1 or 2 communications very good per week, rather than one per day but sloppy)
• Work with the right tools: Cocoon IMMO, for example
• Think omnichannel: make connections between your different communication channels

• Getting started too quickly and not holding up over time: take it easy at first, think long-term!
• Communicating irregularly: prioritize regularity
• Underestimating the importance of communities and not getting new subscribers
• Setting the wrong goals and therefore the wrong performance indicators: make sure you are relevant!
• Forgetting Google My Business: indeed, it's free and it allows you to ask customers to leave reviews! Also, don't forget to respond to reviews
• Lack of patience: digital communication is a medium-term and long-term investment!

• Save yourself some time
• Find content ideas: newsletters, blog articles
• Publish some posts according to the “winning trio” news/listings/broker’s life
• Bring a human side to your publications
• Link your listings to your social media and post several publications automatically (as well as an automated email for your seller, where he can consult the posts published)
• Have access to a collaborative platform: you can add personalized content directly from the Cocoon-Immo platform, by sharing at once on your 5 social media platforms! (Instagram, Facebook, LinkedIn, Google My Business and Youtube)
• Delegate the setting up of all your accounts as well as updates.