The 5 best Instagram practices for the real estate sector
In the dynamic real estate sector, Instagram proves to be an essential channel for brokers, offering an engaging visual platform ideal for attracting clients and prospects. Thanks to the expertise of Cocoon-Immo, a specialist in digital communication for real estate professionals, Viamag reveals key tips and best practices for optimizing your presence on Instagram and boosting your real estate activity. Cocoon-Immo, with its platform for managing social networks and innovative communities, transforms the communication of real estate brokers.
Here are five recommendations to excel on Instagram:
Humanize Your Presence
Don't just focus on promoting your new listings. Incorporate glimpses of your life as a real estate broker, such as quotes, highlights, or significant events, to establish a personal connection with your community. This approach enriches your brand by revealing the human behind the properties.
Use Hashtags Wisely
Hashtags increase the visibility of your posts, connecting you to a wider audience. It's advised to use at least three per post, carefully selecting them to reach relevant prospects. Focus on location, property types, and market specifics for optimal effectiveness. Include hashtags like #realEstate, #home, and #apartment in your posts to enhance your reach.
Leverage Stories and Reels
Dynamic formats such as stories and reels offer a unique opportunity to showcase your properties from a new angle, while boosting your community's engagement. Use them to show behind-the-scenes of your open houses and the highlights of your real estate broker activity.
Consistency and Regularity
A successful Instagram strategy relies on the regularity of your posts. Establish an editorial calendar to ensure continuous presence and develop an engaged community. It's advised to post at least three times a week to maintain trust and loyalty among your followers. Don't forget to interact with them in the comments, a practice valued by Instagram's algorithm.
Targeted Advertising
Do not underestimate the impact of advertising on Instagram. Even with a modest budget, targeted campaigns can significantly increase your visibility and attract new prospects.
By adopting these best practices, Viamag and Cocoon-Immo guide you towards transforming your Instagram account into a powerful marketing lever for real estate. Explore our marketplace to discover customized tools designed to strengthen your digital presence and position you as the reference real estate broker in your area.
Newsletter
Fermeture Fêtes de fin d'année - En
Bleed: A key element in printing
In this article, you will understand why bleed is necessary to have a professional impression.
The real estate direct mail strategy month after month finally unveiled!
Using direct mail as a real estate broker is good, but having a direct mail strategy is even better!
How to make yourself known as a real estate broker? Your checklist
Your VIAMAG checklist that will help you make yourself known as a real estate broker
Your Checklist - Sold Properties
Your VIAMAG checklist that will help you promote your sold properties
Your Checklist - Properties for Sale
Your VIAMAG checklist that will help you launching new properties on the market
Direct mail - How to stand out from the competition?
As a real estate broker, you know how important direct mail is, and you already use it to communicate with your clients and prospects. The “standard” cardboard is indeed a product that has proven i...
VIAMAG joins the green and ecological wave
The green trend is stronger than ever in Quebec, and will be even stronger in 2023
VIAMAG for real estate brokers
VIAMAG by IMMO SQUARE, a Franco-Canadian technology start-up now present on 3 continents, has been revolutionizing the world of real estate since 2014.
Virtual Decoration – New PIXIS Service Offer
Did you know that properties with high quality photos are 44% more likely to be sold at listed price or above?
New Printing Press !
To start this new year, we present to you in exclusivity our brand new printing press, located in downtown Montreal!
The 1Clic Community
Today, we want to zoom in with you on one of the key features of the 1CLIC.IMMO solution: the 1Clic Community.
New Notepads & Promotion for your New year's resolutions
Finally, we've moved on to 2023! The beginning of the year is the perfect time to adopt the famous new year’s resolutions. In addition, this is the key moment when we update our things to do and wh...
All about 1CLIC.IMMO features
We are not teaching you anything when we tell you that having a website is a must for a real estate broker these days!
Synergy of a good digital strategy: the two essential pillars Website &...
As a real estate broker, you know how important it is to have a website, and we have explained all the advantages to you in another article. Just as you are aware of the importance of having a pres...
Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid
Now that you know the ''musts'' in terms of social media, newsletters & blog articles, we give you some tips to follow to better perform in your digital content strategies, as well as the main pitf...
Digital Content Strategies #2 – Newsletters & Blog articles
We covered in a previous article the digital content strategies to follow to communicate well on your social media as a real estate broker. But, as you know, it is very important to vary your commu...
Digital Content Strategies #1 – Communicating on Social Media
As you know, your presence on social media in the real estate field is crucial for your professional activity. Increase your visibility now thanks to our digital content strategies specifically des...
Your Christmas marketing
The holiday season is approaching and it is also an opportunity for real estate brokers to focus on their marketing strategy during this very special time!
Strategic direct mail
How to optimize your 1clic.IMMO website ?
Direct mail, the perfect tool for lead generation !
We don’t have to prove it anymore, using direct mail has a lot of benefits. It’s the perfect tool in terms of lead acquisition, and real estate brokers should use it, especially in a market where t...
How To – Real Estate & Social Media
As a real estate broker or real estate agency, you probably already acknowledge that social media is more than essential in regards to your marketing. Indeed, social media contribute to increase yo...
Why having a real estate broker website is a must in 2022 ?
In 2022, as a real estate broker, you already know that it is an absolute must to have your own website. Indeed, don’t make the mistake to not have one !
Why is video important on social media
As a real estate broker or a real estate agency, you probably dream of the most efficient marketing possible : tools that are able to guarantee reliable results in order to reach your potential cli...
Why choosing direct mail ?
As a real estate broker, you receive tons of information on new technologies every day, and they are indeed more and more relevant for your business. But what we want to draw your attention on toda...
Direct mail with VIAMAG, how does it work ?
Are your ready to create your first advertisement campaign with PUBLI/MAX ? Our objective is to provide you with efficient and ready-to-use direct mail tools that will help you achieve your goals i...
Tuto: Add a list of contacts
If you need to create a contact list but do not know how to do it, here is a tutorial!
